Web content of the website will convert your visitors to customers. If the content is not properly organized your website will not be able to sell anything.
Your well structured and nice looking with rich content will not be successful unless no one can find it. To make it more visible it has to be SEO supported. Then you can increase visit traffic of the website and the website structure and content will make the visitor a client.
It is a well known fact that web content is the most important aspect of any kind of a website. An effective copy right should address two main scenarios. The first is your potential customers (Target Audience) and the second is Search Engines.
A successful copy right should contain not only the phrases which describe your product or service but also key words (Key Terms) which are used at search engines to find out kinds of products or services you provide, by surfers. This process involves more research on identifying key terms which are focused on customer anticipation and Search Engine sensitivity.
Although it is true that SEO and Internet Marketing techniques will direct visitors to your website, web content must be written for human brain as the final decision is taken by them, if they go with your product or the competitor’s. So the web content (Web Copyright) must be focused on increasing the readability and understandability of the web copyright while achieving SEO.